
They’re inventive, have far reaching plans to bring writers what could become the slickest digital publishing platform ever created, and they get that writers are customers.” On Joe Konrath’s blog, authors Blake and Jordan Crouch said this about Kobo: “If there is a company that could one day compete with the mighty Amazon, it’s these guys. It said, “We spoke to authors around the world before designing and building Kobo Writing Life…we incorporated their feedback and advice, and the result is what you’ll find on our website: a DIY portal designed with authors’ needs and desires at the forefront.”

Last summer, Kobo’s director of self-publishing and author relations, Mark Lefebvre, issued a letter to potential users of Kobo’s direct-upload platform. Kobo launches DIY author/publisher portal, “Kobo Writing Life”Īs part of the company’s evolution, Kobo has now launched their own DIY author and publisher portal, dubbed “Kobo Writing Life.” Indie authors and self-pubbers can now publish directly on Kobo’s site without going through Smashwords or another ebook distribution vendor. According to reviews Kobo hasn’t caught up with the frontrunners, but it’s touted as the world's third most popular e-reader, and that may improve due to its recent Rakuten-backed foray into the Asian market. Here’s the back story.The Kobo e-reader was released in July 2010 as a less expensive e-Reader alternative. The competition might just prove to be good news for self-published authors. Since the acquisition, he’s publicly vowed to destroy Amazon. Mikitani is CEO of Japan’s largest e-commerce company, Rakuten, which purchased Canadian-owned Kobo in 2011.

Kindle and Nook have cornered the e-reader market, but that will change if Hiroshi Mikitani gets his way. 3 The Kobo self-publishing platform: An author’s guide This is a guest post by Molly Greene
